In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
The Ocean Foundation is a nonprofit organization focused on reversing the trend of destruction of ocean environments around the world. Competing against nonprofits with strong brand recognition for organic search visibility proved to be a daunting challenge. In addition, they were ranking for suboptimal keywords, which was driving non-donor traffic such as student researchers to the website. Their marketing team was looking for a solution to grow the channel and increase discoverability among potential donors, but lacked additional resources to do SEO in-house.
We enabled a new keyword associations connected to the foundation’s initiatives and subsequently improved rankings. Additionally, the customer success team made recommendations that optimized landing pages to funnel more donors to the website and increase contributions.
In just two months, organic ranking keywords increased by 75%, organic impressions increased by 1632%, and organic clicks increased by 802%. Through the organic search channel during the partnership period, there was a 36% increase in completions for the core donate goal compared to the previous period.
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
55% of sales come from organic search. Search traffic is the biggest revenue source…
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