




Challenge
Existing website was not being found due to a recent rebranding, multiple acquisitions and mergers. Part of the challenge was combining multiple web properties. This lead to over 50 locations now under a single brand.
Solution
We joined forces with their marketing team to meet this challenge head on. Our multi-phased approach initially focused on restructuring content, messaging and brand positioning.
Then we implemented a regional SEO campaign plan to grow the client’s organic traffic by targeting keywords that aligned with their core business and attracted their target audience.
At the local level we implemented a Listing Distribution campaign to optimize each branch’s online presence. Using SEO best practices and a collaborative digital marketing approach that supported the company goals we have realigned and boosted their online presence.
Results
our client is experiencing the following results:
- 54.89% increase in Google organic traffic Q1 2018 compared to Q1 2019
- Over 1200 verified listings with consistent NAP syndication
- 689.10% increase in online conversions from Q1 2018 compared to Q1 2019
- 26.89% increase in target Geographic online traffic
From The Client
"One of the best SEO businesses i have ever used, Their customer service is amazing and the work speaks for its self. Will highly recommend friends and family to use Royal Marketing Star for their business also."